10 Key Factors Driving the Spirited Trend
on 3/1/11
As the 'digital generation' are one of the most important emerging socio-economic groups for 2012 and beyond, The Trend Boutique thought that they would take a look behind the social shifts & lifestyle changes that are driving this dynamic group. Classed as those that were born after 1995, this group of children are the first group to have grown up where technology & being online has always been a part of their life. As discussed in our 'Spirited' Guide to the Season for Spring Summer 2012, this young generation are much more dynamic & forward looking than their older siblings, eschewing vintage in preference for new and conducting an even greater proportion of their lives online.
The Trend Boutique take you through some of the key drivers behind this socio-economic & lifestyle trend:
