10 Key Factors Driving the Worn Americana Trend
on 20/1/11
At the moment the world is awash with everything American from classic preppy looks to more old school 80's & 90's hip hop & rap street influences. This trend is obviously hitting the high street for Spring Summer 2011, however The Trend Boutique are predicting it will run well into Autumn Winter 2011-12 and the renowned Trend Union are currently delivering trend presentations covering it for Spring Summer 2012.
Rather than just talk about what is in store & on the catwalks The Trend Boutique wanted to take a look behind the scenes of this trend, to give you some of the key references of where it has come from, why its going to develop into an important trend with lots of subtle variations, and where it is going in the future.
As we have predicted 'Worn Americana' as a key trend & product direction for Autumn Winter 2011-12, we think its important to give you some of the main drivers and references for this trend.



