Arthur's Seat by Julie Vermeille
on 9/4/10
For Spring Summer 2011 and beyond, The Trend Boutique are seeing the emergence of a counter trend to the digital world, one that has a more human & craft-based method of design, that also sees the return of a sophisticated, folkloric aesthetic.
Artist Julie Vermeille, who's latest book 'Arthur's seat' is a beautifully illustrated children's story for all ages, fits perfectly with this movement. Presented for the first time as part of 'Craft London, Emerging Talents 2010', the book is presented in a 3D setting especially made for the exhibition space.
Handmade with old fabric, lace and buttons she has created a world of fantasy through which to wander & explore that has a wonderful naivety to it.



Recently Julie has worked on a series of books based on fairytales, dealing with the ambiguity of two worlds: the children’s one, and the adult one. As she puts it: “stories for children but with hidden darker meanings, helping the process of growing up, if we ever have to... ”. She adds: “I am inspired by children's books because of their creativity, their freedom in shape, material, texture and format”.

The Trend Boutique love Julie Vermeille's magical world that reminds us of the London scenes in Walt Disney's Mary Poppins, a wistful, softly surreal place that's perfectly captured in its own bubble, just like a snowglobe that you want to shake to see the flakes of glitter fall.



