Autumn Winter 2011-12 'Guide to the Season' - Worn Trend Report

on 18/9/10

Continuing on from the Austerity theme from last season, Worn offers more drama, femininity & humility in equal measure.

Threadbare to the point of non-existence, aged & almost forgotten, strength through beauty & fragility, this theme offers more depth & authenticity than ‘shabby chic’.

Trend Direction 1: Staged Drama

Escape from the dreariness of everyday into the theatrical world of ‘Staged Drama’. Whether behind the scenes or on stage - make a statement, but make it beautiful rather than brash.

Think of the worn fixtures in an old theatre, with luxurious fabrics that hint at their former glory, and staged homes that use furniture as props & where each element of your life becomes a scene.

Autumn Winter 2011-12 Trend Reports - Worn _{Staged Drama Trend Direction for Autumn Winter 2011-12 - See Downloadable Version For Full References}

Trend Direction 2: Powdered Beauty

Taking reference from beauty trends is an important aspect of this theme as we add a touch of theatrics through Geisha-style & faded stage make-up.
Fashion & products are given a liberal dusting of powder to give them a luminous, yet aged & worn effect.

Autumn Winter 2011-12 Trend Report - Worn _{Powdered Beauty Trend Direction for Autumn Winter 2011-12 - See Downloadable Version For Full References}

Trend Direction 3: Humble Metallics

After the gold & silver, comes a season where we look to humbler metals more in keeping with our pared-down lifestyles.

Renewed value is placed on pewter, copper & brass, where impurities & tool marks become the medals of great craftsmanship.

Autumn Winter 2011-12 Trend Report - Worn _{Humble Metallics Trend Direction for Autumn Winter 2011-12 - See Downloadable Version For Full References}

Trend Direction 4: Worn Americana

Our recent love of all things American continues with a more rugged feel as we take inspiration from the wilder USA & Canada borders.

Moving on from the fresh-faced preppy lifestyle we switch to ‘trapper’ styling with lots of heavy cable knits, double checks, & Native American patterns all with a worn & weathered feel.
Autumn Winter 2011-12 Trend Report - Worn _{Worn Americana Trend Direction for Autumn Winter 2011-12 - See Downloadable Version For Full References}