Autumn Winter 2011-12 Trend Direction from Interfiliere
on 30/9/10
Introduction
One of the most important shows in the calendar for the lingerie sector, the fabric & accessories fair Interfiliere took place in Paris recently, and as always it was adjacent to the lingerie & swim product show Mode City.
The shows organisers at Interfiliere recognised that a recession often damages both the brand & retailer, as well as the consumer's spending power, but they felt also that lingerie was also bucking the trend as it becomes 'ever-more opulent, richly decorated and lavishly ornamented'.
The motive is that when times are difficult it is best to restore our sense of 'self-esteem, individuality, sense of pleasure' to make us feel better, but also have the desire to start purchasing lingerie.
In Europe last year, the number of pregnancies increased significantly, an expression not only of sexuality – and seduction – but also of peoples’ desire to determine their own destiny. In Asia, lingerie and chocolate – two prime sources of pleasure – are bestsellers. And what might be called the ‘striptease spirit’, as personified by the uninhibited fantasy of Dita Von Teese’, is rejuvenating the cabarets and music halls… In a completely different direction, renewed interest in the home and family pleasures is now sparking a new wave of loungewear’.
