Autumn Winter 2012-13 'Guide to the Season' - Sharp Trend Report

Last season was all about the 'Spirited' digital generation, for Autumn Winter 2012-13 it’s the turn of their older siblings, born in the late-Eighties & early-Nineties who hit their teens as the world rang in the New Millennium.

 

'New' Millennials AKA 'Generation Y' or 'Echo Boomers, this promising generation has been well-educated, politically, economically & socially 'spoilt' , and spent their formative years becoming media-savvy as they plugged in their modems & digital TV.  

 

Now they face some of the toughest times of any group, as despite their degrees & superior education, or access to new technologies, they reach maturity just as we emerge from one of the most turbulent decades ever.