BallyLove#2 by Olaf Breuning
on 11/7/11
BallyLove#2 is a collaborative project between contemporary artist Olaf Breuning and the Creative Directors of Bally, Michael Herz and Graeme Fidler recently launched at the 41st Art Basel and fits perfectly with The Trend Boutique's Autumn Winter 2012-13 'Radical' trend direction.
Taking inspiration from some of Bally's vintage advertising posters combined with Olaf's own original artwork 'Marilyns' created in 2010, he took five naked models then covered them with paint & accessorised them with shoes, bags, wigs and gloves made from masking tape whilst featuring his signature use of bright colours.
A Female Model with Olaf Breuning
Bally is pleased to announce the continuation of the collaborative partnership with Art Basel and Art Basel Miami Beach. This partnership started during Art 41 Basel in 2010 when BallyLove #1 was launched, and culminated in a BallyLove launch party and Pop Up store during Art Basel Miami Beach 2010.
Bally Bags by Olaf Breuning
This new 2011 collaboration features artist Olaf Breuning. Breuning studied photography and art at the Zurich School of Arts and now lives and works in New York. He is known for his fearless, humorous and strangely provocative art, he likes to ask existential questions that come from daily life. As a multimedia artist working in video, sculpture, photography and installations of various scales, Breuning prefers to imbue his work with a playful, almost homemade appeal as if to downplay his role as creating artist.
Bally Bags by Olaf Breuning
Inspired by vintage Bally posters, Breuning has created a special piece for Bally that has been presented at Art 42 Basel in June 2011. Breuning covered five models with white paint and fitted them with wigs, shoes, gloves and handbags all made of masking tape which he then painted in his signature bright colours. The bodies were then placed side-by-side and photographed in his studio in front of a black background.
This very portrait is the starting point for the BallyLove #2 Collection and will be presented for the first time in the Art Collectors Lounge at Art 42 Basel, 15 – 19th June 2011, where Bally is hosting a booth.
The BallyLove #2 Collection by Olaf Breuning will include a selection of women’s and men’s shoes, handbags and T-shirts to be revealed during Art Basel Miami Beach in December 2011.
This collection will be revealed at Art Basel Miami Beach, which is a prestigious international art show for Modern and Contemporary works, has a selection of 250 leading galleries with an exciting program of special exhibitions and private collections.
The products will be available for purchase from March 2012 in key Bally flagship stores worldwide, presented in unique window installations by Olaf Breuning.
BallyLove #2 with artist Olaf Breuning
