Fashion Targets Breast Cancer Launches New Campaign for 2011

on 13/4/11

Fashion Targets Breast Cancer (FTBC) has launched their 2011 campaign featuring Cat Deeley, Sadie Frost and Karen Gillan. This charity initiative is usually targeted around a single T-shirt, but this time have created a whole range of products in conjunction with its High Street and online partners, of which 30 per cent of each sale will go straight to charity Breakthrough Breast Cancer. 

Cat Deeley, Fashion Targets Breast Cancer Campaign Image

Retailers include Topshop, River Island, M&S, Laura Ashley, Coast, and Warehouse and the range includes dresses, tops, trousers, jackets, accessories and other products which will be available for the next six weeks.

Fashion Targets Breast Cancer is the flagship fashion campaign of Breakthrough Breast Cancer, a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer. Fashion Targets Breast Cancer is a worldwide campaign inspired by Ralph Lauren in the USA who set up a similar initiative in 1994 as the fashion industry’s response to the devastating impact of breast cancer.


Fashion Targets Breast Cancer Love T-shirt by Topshop and Heart Print Shell Top by River Island

Since the launch of Fashion Targets Breast Cancer in the UK in 1996, it has raised over £11 million for Breakthrough Breast Cancer’s groundbreaking research, campaigning and educational work and high profile supporters have included the likes of Claudia Schiffer, Sienna Miller and Kylie Minogue.



Jessie Stripe Maxi Dress by Coast and Aamaya by Priyanka Ring,

The money raised through Fashion Targets Breast Cancer has helped Breakthrough to open and fund work at the UK's first dedicated breast cancer research centre and the recent opening of three research units across the UK.

Karen Gillan, Fashion Targets Breast Cancer Campaign Image 

In 2011 the fundraising target for the Fashion Targets Breast Cancer campaign is to raise £1 million for Breakthrough Breast Cancer. Further details & a short film on on how to support this worthwhile cause can be found on their websites and of course the products will be online & instore for the next six weeks.

Sadie Frost, Fashion Targets Breast Cancer Campaign Image

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For Further Information:

Fashion Targets Breast Cancer

Breakthrough Breast Cancer


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