Minna - Eco Fashion Label

on 27/3/10

Simple, beautiful eco-chic fashion is how you you might best describe designer Minna Hepburn's self-named label that offers womenswear, kidswear and jewellery & accessories.

Inspired to set up her own range after years of collecting precious textiles, lace and individual pieces found at her local markets in Dorset. Minna's love for antique fairs and times gone by can vividly be seen in her designs, which are rich in hand embellishment & vintage detailing. This attention to small things adds to the uniqueness of each piece, and really personify the “Minna” label. 

Minna Autumn Winter 10-11 Collection
Autumn Winter 10-11 Collection by Minna

In line with the ecologically sound trend for zero-waste fashion, the collection is made completely in the UK making sure waste is minimized and that all the remnants are used to create her children's or accessories ranges or for decoration of the main womenswear collection. Minna is determined to minimise the impact on the environment and therefore only uses organic, fair trade and recycled materials to create beautiful pieces made out of the finest materials.

Minna Autumn Winter 10-11 CollectionAutumn Winter 10-11 Collection by Minna

For Minna's Autumn Winter 2010-11 collection recently launched at London Fashion Week's Esthethica the focus is on the little black dress, created using her signature recycled fabrics & laces, but with the addition of adorable leather bird necklaces & brooches trimmed with antique watch pieces. The mini & longer line dresses from the collection offer more of a sophisticated edge than her previous seasons, and are sure to appeal to a wide range of eco-aficionados.

Minna Autumn Winter 10-11 Collection
Autumn Winter 10-11 Collection by Minna
Definitely a label to watch, with an established womenswear & accessories collections, the cutest kids' range, and now entering into the home interiors market, it seems there is nothing that Minna can't do. The Trend Boutique like how the same great ethos is applied to all of her ranges, wearable, desirable this is definitely a label for those in the know about their eco-fashion.

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article resources

For further information visit:

Minna
http://www.minna.co.uk

Minna at Esthetica - London Fashion Week
http://www.londonfashionweek.co.uk/designer_profile.aspx?DesignerID=1013

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