Spring Summer 2011 Heritage Trend Confirmation
on 12/1/11
Around 12-18 months ago, The Trend Boutique began predicting trends for Spring Summer 2011 and decided on several significant trends, with one of these trends being 'Heritage'. We identified how heritage was a key driving source behind the season and outlined four different trend directions.
The important thing is this report is a confirmation of the trend, rather than a prediction, as the prediction process happened a long time ago, we then mapped the high end product development , and this is the final stage as the trend makes its way into store.
In this confirmation we will take a look at the predicted trends that are already becoming visible on the high street and through some of the UK's leading brands.
We Said .... Direction 1: Middle Eastern Influences
From ancient & far-flung cultures to world heritage sites we blend our recent love of the past with new materials & processes to create something to cherish for the future.
Key directions we predicted were:
- Taking inspiration from the old imperial cultures of the Ottoman Empire & lands of Persia
- Scenery from these ancient civilisations create a perfect colour palette & back drop for the season
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Left & Right: Spring Summer 2011 Catwalk Shots - Topshop Unique
Spring Summer 2011 Backstage Shot - Topshop Unique
Left & Right: Spring Summer 2011 Menswear Campaign Images - River Island
- With an abundance of traditional craftsmanship & heritage - skilled leatherwork, richly coloured kilms & open weaves all become essential references for menswear & the home.
Left: Product Shot (Habdloom Tapestry Throw) - Urban Outfitters Europe
Right: Product Shot (Reversible Kaleidoscope Quilt) - Urban Outfitters Europe
Left: Product Shot (Morrocan Ball Light) - Marks & Spencer
Right: Spring Summer 2011 Product Shot - Matalan
We Said .... Direction 2: Open Lace Structures
Heritage focuses on both the elaborate & delicate as craftsmanship comes to the fore. We predicted the following key direction:
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Open work & cut-outs are created using traditional & high tech techniques
Left image: Spring Summer 2011 Campaign Shot - River Island
Right image: Spring Summer 2011 collection - Topshop Unique
Left: Product Shot (Signature 9 Light Pendant Polished Chrome) - Heals
Right: Product Shot (Camouflage White Laser Cut Aluminium Pendant Light) - Heals
We Said .... Direction 3: Craftsmanship
Craftsmanship is celebrated in all its forms, as we look for new investment pieces & move away from throw-away items. We predicted the following interpretations of this direction:
- Old-fashioned techniques used in modern design applications
- Traditional looking pieces that have a playful twist.
Spring Summer 2011 Product Shot (Hand-woven Rug) - The Conran Shop
Product Shot (Type Wear Scarves) - Lost Values
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Left & Right: Spring Summer 2011 Collection - Topshop Unique
- Brand quietness is key
Spring Summer 2011 Accessories Shot (Brown/Cream Satchel) - New Look
We Said .... Direction 4: Reworked Classics
For Spring Summer 2011 iconic design classics are re-invigorated & re-coloured to create a contemporary take on the heritage theme. Reinterpretations we are already seeing are as follows:
- Unexpected materials or colours to give a fresh modern turn.
Spring Summer 2011 Product Shot (Blo Blo Inflatable Chesterfield Sofa) - The Conran Shop
- Disrupted & juxtaposed patterns provide a mesh between the old & the new.
Left: Wallpaper Collection (Skottie Cranberry) - Urban Outfitters Europe
Right: Wallpaper Collection (Scottie Lavender) - Urban Outfitters Europe
