Spring Summer 2011 Nature Trend Confirmation
on 8/1/11
12-18 months ago The Trend Boutique started the process of predicting the trends for Spring Summer 2011, one of the 'Guides to the Season' was 'Nature' in which we identified how nature was a driving force for the season in all its forms.
The important thing is this report is a confirmation of the trend, rather than a prediction, as the prediction process happened a long time ago, we then mapped the high end product development , and this is the final stage as the trend makes its way into store. Some trends will evolve, such as 'Nature' that will develop into 'Harvest' for Spring Summer 2012, others will start to disappear.
Here we take a look at how the trend has started to be realised on the High Street & by leading UK brands, we will keep adding to these confirmations as more products are released.
We Said .... Direction 1: 'Artificial Nature'
Nature combines a mixture of the real & the fake with the following key product styling:
- ‘Hyper-real’ nature that heightens the senses
Left - Spring Summer 2011 Campaign Image (Sunglasses by Christian Dior) - House of Fraser
Right - Spring Summer 2011 Campaign Image Multi-coloured Sheer Jumpsuit by Ted Baker - Available at House of Fraser
- Sugary pastels with intense accents
Left - Spring Summer 2011 Campaign Image (Blossom Mini Skirt & Olivia Jacket) - River Island
Right - Spring Summer 2011 Campaign Image (Botanical Print Dress by Bolongaro Trevor) - House of Fraser
Left & Right - Spring Summer 2011 Campaign Images (Soft Furnishings Collection) - House of Fraser
- Wildlife-inspired digital prints
Spring Summer 2011 Campaign Image (Styla Leopard Print Bedlinen by Linea) - House of Fraser
Spring Summer 2011 Campaign Image - Topshop
Right & Left - Spring Summer 2011 Campaign Images - River Island
- Luminous lightweight materials
Left - Spring Summer 2011 Campaign Image - River Island
Right - Spring Summer 2011 Campaign Image - Topshop
- ‘Trompe l'oeil’ effects
Spring Summer 2011 Product Shot (Ming Stackable set by Ibridge) - The Conran Store
We Said ... Direction 2: 'Ocean's Depths'
Diving deep into unfathomable oceans creates an array of inspiration across home & fashion products:
- Rich palette of intense teals & electric blues
Left: Spring Summer Campaign Image (70s Sleek Jumpsuit) - Marks & Spencer
Right: Spring Summer 2011 Campaign Image (Beach scene prom dress) - Primark
- Bright flashes inspired by underwater creatures
Left: Product Shots (The Kartell E Light by Ferruccio Laviani) - Heals
Right: Product Shots (Kosta Boda Print Vase) - Heals
Spring Summer 2011 Product Shots (Tie Dyed Silk Cushions) - The Conran Shop.
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Topshop Spring Summer 2011 Campaign
- Digital prints for home & product design
Spring Summer 2011 Product Shot - The Conran Shop
- Wood creates a perfect humble, yet majestic material
Left & Right: Spring Summer 2011 Product Shots - John Lewis
- Buildings become cocoon-like nests
Tree-house Accommodation - Center Parcs (Recently Launched)
- Scorched woods colour palette
Left - Spring Summer 2011 Campaign Image - Miss Selfridge
Right - Spring Summer 2011 Campaign Image - Topshop
- Furniture is grown rather than made
- Imperfections are a key focal point.
Product Shot - (Decorative Bowls and Vases) - John Lewis
