The Away Project by Colette

on 30/3/11

A collaboration between French online store 'Colette' and eleven influential designers has caused a stir here at The Trend Boutique. High-end designers such as Comme Des Garcons, Chanel, Hermes, Longchamp and Yves Saint Laurent, have been influenced by Nike FFF's (French Football Federation) striking design for the French away-team football strip.

_{New Away-strip for the French Football Team by Nike FFF.}

Nike, inspired by the timeless Mariniere stripes, have created an elegant new shirt for the team, made up of blue on white stripes.

"First used by sailors" the classic design is described by Nike as "more than a reflection of the past", but a "powerful symbol of French football's future". However, in true Nike fashion, the design is not simply stylish, but extremely practical and performance focused. Using the best of textiles technology, the shirt features Nike Dri-FIT lightweight fabric, with an "engineered ventilation systems, [...] ergonomic cut and soft cotton feel".

hermes, colette, the away project, french football

_{"Brides de Gala" Silk Scarf by Hermes}

The strip, unveiled on the 7th of March 2011 in a photo shoot featuring French football captain Alou Diarra, and shot by Karl Largerfeld, has been recognised by French fashion retailer Colette as an influential design. As such, they have organised "The Away Project" where several other designers will exclusively design and sell their products on Colette.fr, all characterised by the Mariniere blue and white stripes.

_{"i-Phone 4 3G+" phone cover by Colorware. Available in Matte and Shiny.}

Eleven designers for eleven football players on the team, also include Colorware, Laduree, MontBlanc, Swatch and Trousellier, all creating unique products as part of "The Away Project" with Nike who are the official sponsors of French football.

ange lapin, angel rabbit, colette, the away project, trousselier pink macaroons, macarons, colette, laduree, the away project
_{(left) "Ange-Lapin" by Trousselier. A plush rabbit limited to 100.

(right) Macarons "Barbe a Papa" by Laduree}

There's a little something for everyone, as Colette.fr is stocking other 'striped' products alongside "The Away Project" collection. Comme Des Garcons has developed a new fragrance called "CDG2", while Swatch have designed men's and woman's watches. There are two bags to choose from, whether you prefer Chanel (below) or "Le Pliage" bag by Longchamps. An exclusive pen by MontBlanc, called the "Meisterstuck LeGrand", is extremely limited with only 5 having been made.

_{"Petite Shopping" bag by Chanel, limited to 11 only.}

All are available online via Colette.fr, but they are also all limited stock only. "The Away Project" runs from March 28 to April 9, 2011.

Share |

Comments (0)