Yatra Collection, Sustainable Range by Adidas
on 17/1/10
Following on from the successful Adidas' collaboration with the likes of Stella McCartney, Adidas adds to its yoga ranges with the new Yatra Image collection. A new sustainable sportswear collection that puts organic and recycled materials at the heart of it, through its 'Better Place' programme where the materials must come from a sustainable source, be produced without dangerous chemicals, and be manufactured under the highest workplace standards with waste and energy management systems in place.
Yatra Image Collection by Adidas Worn by Elena Brower
The eco-credentials of the range includes sourcing various recycled materials such as inlay soles, textiles, finishings, and rubber reducing the consumption of fresh raw materials, and lowers the total amount of energy needed to extract and process virgin materials into new products. They also use recycled polyester from plastic bottles and post-industrial waste, the cloth used comes from chopped up and melted plastic spun into fibre, using waste that would otherwise have been burned or buried in a landfill.
The use of organic cotton is also a crucial element because the growing of cotton organically means returning to farming the traditional way. Farmers use no genetically modified seeds, no synthetic fertilizers, no chemical pesticides, and no defoliants. All pest control is natural and all fertilizers are from organic composts.
Organic cotton is said to use less water than the growing of conventional cotton since the quality of soil it is grown in is better. Growing without toxic pesticides improves life standards of farmers and protects the water supply of the region.
Adidas have also used Tencel® a wood-based material, produced by Lenzing from independently certified, sustainably managed eucalyptus forests comes from a renewable source. The wood fibre is organically farmed, and manufactured in a closed-loop process, which means that there is no waste created during its processing. Tencel® is very biodegradable, and is seen as the best quality rayon on the market at the moment.
Alongside making the range the most sustainable collection they have produced to date, Adidas designs focus on the essence of Yoga which is the Mind & Body and they also recruited Elena Brower to give the Spring Summer 10 range a fresh twist with her joining the team line-up of adidas Global Trainers.
Elena Brower, is a certified Anusara yoga teacher from New York and founder and co-owner of Virayoga, has been teaching yoga for more than twelve years and is a respected and trusted teacher throughout the yoga and fitness industry. Her life-enhancing and highly affirmative Anusara methodology they hope will enrich the Adidas Global Trainer Team, making yoga accessible to everyone to make you better.
Elena offers her own distinct voice and vision in yoga. She delivers a high standard of Adidas yoga to students and teachers worldwide and has been hosting yoga events around the world in unique locations, such as at the MoMA in New York, and she will be hosting unique yoga sessions as well as the Adidas Fitness Academy, taking place several times a year where instructors from all over the world get exclusive sessions with the fitness experts.
The Trend Boutique like the way this range combines simplicity in design whilst fully embracing a sustainable vision, the sportswear industry has in the past not had the best eco credentials, it is therefore great to see a range that incorporates this new way of thinking throughout its range.
Elena Brower represents the Adidas Yatra collection
